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Social Media Management

I lead organic social strategy and hands-on content execution across Instagram, Facebook, TikTok, YouTube, and Pinterest—from concepting and production through publishing, community engagement, and performance analysis.​

What I Can Do for Your Brand

  • Grow and nurture your social media community to increase engagement and loyalty

  • Plan and schedule content strategically for consistent posting across multiple platforms

  • Respond to followers quickly and authentically, maintaining your brand voice

  • Streamline your content workflow so your team can save time and stay organized

Proof / Experience

I’ve been a social media manager for 5 years, managing 5 platforms simultaneously while creating and scheduling content, engaging communities, and tracking performance.

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Platforms Managed

  • Instagram

  • TikTok

  • Facebook

  • Pinterest

  • YouTube

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Responsibilities

  • Monthly content planning

  • Scheduling & publishing

  • Community engagement

  • Performance tracking

How I Do It

1. Content Planning & Scheduling: Aligning content with your brand goals and campaigns

2. Community Engagement: Responding to followers and moderating conversations to strengthen your audience

3. Optimization: Monitoring results and refining strategies for continuous improvement

Content Calendars

Content Calendar Development & Social Planning

I create structured content calendars that ensure consistent posting, align with brand campaigns, and balance multiple content types across platforms. My planning process helps brands stay organized while delivering engaging and strategic content.

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What I Do: 

• Develop monthly content calendars across multiple platforms
• Plan content pillars to maintain variety and brand consistency
• Align posts with seasonal moments, campaigns, and launches
• Coordinate video, graphics, and educational content throughout the month

 

Content Pillars

  • Recipes & tutorials

  • Educational cooking tips

  • Product features

  • Community engagement content

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Platform Strategy

  • Instagram: carousels + reels

  • TikTok: short-form recipe content

  • Pinterest: traffic-driving pins

  • YouTube: long-form tutorials

Community Management

Community Engagement & Audience Interaction

Building an engaged community is essential to social media success. I actively monitor comments, messages, and audience interactions to ensure followers feel heard while maintaining a positive brand presence.

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What I Do

• Respond to comments and messages in a timely manner
• Engage with audience questions and feedback
• Foster meaningful conversations around content
• Maintain brand voice across all interactions
• Monitor community sentiment and feedback

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My Approach

1. Timely Engagement: Responding quickly to comments and questions to encourage conversation.

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2. Brand Voice: Ensuring responses align with the brand’s tone and messaging.

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3. Audience Insights: Using community feedback to identify content opportunities and audience interests.

Campaign Planning

Social Media Campaign Planning

I plan and execute integrated social media campaigns aligned with brand initiatives, e-commerce goals, product launches, and seasonal moments. By coordinating content across platforms, I maintain consistent messaging while adapting the creative to maximize reach and engagement. My work includes developing product-led organic content for The Mediterranean Dish’s branded olive oils, pantry products, promotions, and new releases. I collaborate with leadership, internal stakeholders, and external paid-media consultants to connect organic content with broader brand and growth priorities. Using performance data, audience insights, and emerging trends, I test formats and story angles, refine creative strategy, and identify opportunities to grow both audience engagement and revenue.

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What I Do

• Develop campaign content plans across platforms
• Coordinate messaging and creative assets
• Plan launch timelines and content rollout
• Monitor performance and engagement throughout the campaign

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Campaign Planning Process

1. Strategy Development: Identify campaign goals and target audience.

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2. Content Planning: Create supporting posts, videos, and graphics.

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3. Campaign Rollout: Schedule content across platforms for consistent messaging.

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4. Performance Monitoring: Track engagement and adjust strategy if needed.

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