top of page

Back to portfolio

Social Media Strategy & Analytics

I use data-driven insights to develop social media strategies that increase reach, engagement, and audience growth.

​

With 4.5 years of experience managing multiple social platforms, I analyze content performance, audience behavior, and engagement trends to refine social media strategies. By combining creative storytelling with data insights, I help brands create content that resonates with their audience and drives measurable growth.

What I Can Do For Your Brand

​

Content Strategy Development

  • Identify high-performing content formats and topics

  • Develop platform-specific strategies for growth

  • Align social content with brand goals and campaigns

​

Performance Analysis

  • Track engagement, reach, saves, and watch time

  • Monitor audience growth and content performance

  • Identify trends and opportunities for optimization

​

Strategy Optimization

  • Adjust content strategy based on performance data

  • Test new content formats and posting strategies

  • Refine content planning to maximize engagement

​

Reporting & Insights

  • Translate social data into clear insights

  • Provide actionable recommendations for improving performance

  • Track long-term growth across platforms

​

Social Media Impact

  • Grew TikTok account to 76K followers in 2 months

  • Increased YouTube views by 3.2M

  • Added 65K YouTube subscribers in 8 months

  • Managed content strategy across 5 platforms simultaneously

IMG_7157.PNG

TikTok Launch & Rapid Growth

Goal

Launch a new TikTok presence and build an audience for Mediterranean cooking content.

​

Strategy

  • Developed short-form video strategy focused on quick recipe tips

  • Leveraged trending sounds and platform-native storytelling

  • Repurposed high-performing Instagram content for TikTok

  • Posted consistently to train the algorithm and audience

  • Focused on educational + visually engaging cooking moments

  • ​

Execution

  • Created and edited short-form recipe videos

  • Published multiple posts weekly

  • Monitored trending formats and adapted quickly

​

Results

  • Grew account to 76,000 followers in the first 2 months

  • Generated high engagement through short-form cooking content

  • Established TikTok as a new traffic and discovery channel for the brand

Launching and Growing a TikTok Account to 76K Followers in 2 Months

YouTube Channel Growth Strategy

Short Form Video.jpg

Goal

Increase reach and subscriber growth for long-form cooking content and introduce short-form content onto the platform.

​

Strategy

  • Optimized titles and thumbnails

  • Prioritized evergreen recipe content

  • Leveraged audience search intent

  • Focused on content that performs well on YouTube (tutorial-style recipes)

​

Execution

  • Managed publishing schedule

  • Identified high-performing topics

  • Optimized descriptions and titles

  • Analyzed viewer behavior and performance trends

​

Results

  • +3.2 million additional views

  • +65,000 subscribers in 8 months

Driving 3.2M Additional Views and 65K Subscribers on YouTube

Short Form Video (1).jpg

Platforms Managed

Over the past 4.5 years, I’ve managed and created content for multiple platforms simultaneously:

  • Instagram

  • TikTok

  • YouTube

  • Pinterest

  • YouTube

​

Responsibilities included:

  • Content planning and scheduling

  • Video editing and graphic creation

  • Community engagement

  • Performance tracking and optimization

bottom of page