Graphics & Static Social Content
Strategic, scroll-stopping visuals designed to educate, promote, and convert. From educational Instagram carousels to product promotions and Pinterest pins, these designs are created with both storytelling and performance in mind.
Educational Carousels
Educational carousels designed to simplify complex topics and encourage saves, shares, and engagement. These posts focus on strong hooks, clear storytelling, and highly digestible visuals.
Ingredient Spotlight: Sumac
Goal: Educate the audience about an unfamiliar ingredient while encouraging saves, shares, and product discovery.
Strategy:
Many people are curious about new ingredients but don’t know how to use them. This carousel introduces sumac—what it is, how it tastes, and why it’s used in Mediterranean cooking—then provides a simple recipe so viewers immediately have a way to try it.
To extend engagement and drive traffic, the post was paired with an automated comment trigger using ManyChat. When users commented on the post, they automatically received a message with:
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A link to the full recipe
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A link to the sumac product page
This approach rewards engagement while guiding interested viewers toward both the recipe and the product.
Myth Busting Carousel: Can You Cook With Olive Oil?
Goal: Address a common cooking myth while educating the audience on how to properly use olive oil in everyday cooking.
Strategy:
There’s widespread misinformation that olive oil shouldn’t be used for cooking. This carousel was designed to challenge that myth while providing clear, research-backed information in a format that encourages saves and shares.
The content uses a strong hook to capture attention and then walks viewers through why the myth exists, how olive oil actually behaves when heated, and why it’s widely used in Mediterranean cooking.
Educational Carousel: What to Eat on the Mediterranean Diet
Goal: Create highly saveable content that simplifies the Mediterranean diet and helps audiences visualize what a full day of eating might look like.
Strategy:
Many people are interested in the Mediterranean diet but feel overwhelmed about where to start. This carousel breaks the concept down into a simple, practical guide and provides a realistic sample day of meals.
By offering actionable information and a clear structure, the post encourages viewers to save the post as a quick reference when planning meals.
Pinterest Pins
Pinterest graphics optimized for discovery and long-term traffic. Designed with strong titles, vertical composition, and search-friendly visuals.
Product Promotions & Campaigns
Strategic social graphics designed to highlight products, support campaigns, and drive engagement. These visuals focus on clearly communicating product value while aligning with broader marketing initiatives such as seasonal promotions, launches, and special campaigns.
Campaign Graphic: Heart Health Month – “Simple Swaps for a Healthier Heart”
Goal: Promote heart-healthy products during American Heart Month while providing practical value to the audience.
Strategy:
This Instagram Story series used simple ingredient swaps to show how small changes can support heart health. The content balanced education and promotion—offering useful tips while naturally highlighting products featured in the brand’s Heart Health Month sale.
By framing the content around easy, everyday swaps, the story encouraged viewers to rethink common pantry choices and explore heart-healthy alternatives available through the brand.
Campaign Graphic: Cyber Monday Sale
Goal: Drive traffic and conversions during the brand’s largest annual sale around Cyber Monday.
Strategy:
This Instagram Story series highlighted best-selling products while reinforcing that the promotion was the biggest sale of the year. The design focused on urgency and product visibility to encourage taps and clicks.
Lead Generation Campaign: Free Mediterranean Diet eBook
Goal: Increase email list growth by offering a valuable free resource.
Strategy:
This Instagram Story promoted a downloadable Mediterranean diet eBook as a free incentive for email sign-ups. The design focused on clearly communicating the value of the resource while encouraging viewers to subscribe to receive it.
Evergreen Product Promotion: Educational Facebook Graphics
Goal: Encourage product discovery and link clicks through educational content.
Strategy:
These Facebook posts combined product promotion with practical education, showing audiences how specific ingredients can be used in everyday cooking. By focusing on usefulness rather than direct selling, the posts encouraged engagement and link clicks.